WEB DESIGN
FOR STUDIO ON FIRE
PROBLEM
Studio On Fire’s website was photo-heavy, and felt more like a Designer’s portfolio than a Printing Vendor’s website. It lacked cohesive flow and didn’t provide a lot of helpful information.
SOLUTION
All the pages were redesigned to fit a consistent brand look, and the portfolio was reduced significantly in order to create case studies. ‘Less is more’ was the overarching strategy.
MY ROLE
I lead the redesign, including strategizing, designing, copywriting, and photography. While working there for three years, I maintained the website after redesigning it, which included writing new case studies, designing new pages, and SEO strategizing.
