ESCOLA AMERICANA DE
BELO HORIZONTE
PROBLEM
EABH, an International school in Belo Horizonte, Brazil, needed a visual identity for their multi-day reading event, Fall in Love with Reading. The identity needed to capture student’s attention and inspire participation while adhering to the school’s brand guidelines. It also had to stand out across both print and digital mediums.
SOLUTION
The identity features a welcoming, jubilant typeface paired with a custom symbol that merges a heart and open book. The typeface conveys warmth and love without being overly decorative or gender-specific, ensuring broad appeal to EABH’s diverse student body. The logo was designed to be versatile, with variations that work seamlessly across social media, print, and various scales.
MY ROLE
I designed and developed this logo independently, incorporating regular feedback from the EABH marketing team throughout the process. As a former international school student, I felt connected to this project and was grateful for the opportunity to contribute to such a meaningful event.
